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공동 연구원

성용준 교수님.jpg

성용준 고려대 심리학부 교수 

관심분야  브랜딩, 인공지능, 지속가능성

Degree    박사




2006, Ph.D. in Mass Communication, University of Georgia 

2003, M.A. in Journalism and Mass Communication, University of Georgia 

1999, B.A. in Journalism and Mass Communication, Iowa State University

주요 연구분야

주요 연구 분야로는 소비자/광고심리, 브랜딩, 인공지능, 지속가능성이며, Journal of Consumer Psychology, Psychology & Marketing, Journal of Cross-Cultural Psychology, Journal of Advertising, International Journal of Advertising 등 국외 학술지에 100여편의 논문을 발표했다. 현재는 인공지능과 소비자의 관계를 심리학 관점으로 다양한 연구를 진행하고 있으며, 지속가능성과 사회불균형 해소에 관한 연구도 진행중이다.

​대표 연구실적

  1. Kim, A., & Sung, Y. (in press). My Privacy and Control Matter: Understanding Motivations for Using Untact Services. Cyberpsychology, Behavior, and Social Networking.

  2. Li, X., & Sung, Y (2021). Anthropomorphism Brings Us Closer: The Mediating Role of Psychological Distance in User–AI Assistant Interactions. Computers in Human Behavior, 106680.

  3. Ryoo, Y., Sung, Y., & Inna, C. (2020).  What makes materialistic consumers more ethical? Self-benefit vs. other-benefit appeals. Journal of Business Research, 110, p. 173-183. 

  4. Ahn, J., Kim, A., & Sung, Y. (2020). The effects of sensory fit on consumer evaluations of co-branding. International Journal of Advertising, 39(4), 486-503. 

  5. Kim, A., Cho, M., Ahn, J. Y., & Sung, Y. (2019). Effects of Gender and Relationship Type on the Response to Artificial Intelligence. Cyberpsychology, Behavior, and Social Networking, 22(4), 249-253. 

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