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Associate researchers


Hanbyul Choi 

Research Institute for Information and Culture,
School of Media and Communication, Korea University

Interests  Information privacy, Digital media, ICT

Degree     Ph.D.



Hanbyul Choi  received his Ph.D. at the Department of Management Engineering (Information Systems) at Ulsan National Institute of Science and Technology (UNIST) in South Korea. He received his B.S. in Technology Management from UNIST. His research interests focus on the effect of digital media development on user behavior change. Recently, he is interested in information privacy concepts and user perception changes (e.g., privacy business, privacy fatigue) due to the development of ICT. 

Main research area

Current major research interests include new challenges to information privacy, social representations of the educational use of metaverse platforms, and exploration of new e-commerce ecosystems.


  1. Choi, H., Park, J., Kim, J., & Jung, Y. (2020). Consumer Preferences of Attributes of Mobile Payment Services in South Korea. Telematics & Informatics, 51, 101397. 

  2. Choi, H., & Jung, Y. (2020). Online Users' Cynical Attitudes Towards Privacy Protection: Examining Privacy Cynicism. Asia Pacific Journal of Information Systems, 30(3), 547-567. 

  3. Jung, Y., Choi. H., & Shim, H. (2020). Individual Willingness to Share Personal Health Information with Secondary Information Users in South Korea. Health Communication, 35(6), 659-666. 

  4. Choi, H., Jung, Y., & Choi, Y. (2019). Understanding of the Fintech Phenomenon in the Beholder’s Eyes in South Korea. Asia Pacific Journal of Information Systems, 29(1), 117-143.

  5. Choi, H., Park, J., & Jung, Y. (2018). The Role of Privacy Fatigue in Online Privacy Behavior. Computers in Human Behavior, 81, 42-51.

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