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Research assistants


Park Jaeyoung 

M.A. student in School of Media and Communication, Korea University

Interests  Media commerce, OTT, Cloud game



I majored in Media & Communication and Psychology at Korea University and went on a master's course in Graduate School of Media & Communication. Among the new media industries, I am interested in content-based services such as media commerce, OTT, and cloud game. Currently I have conducted a study to analyze the determinants of purchase in live streaming commerce.

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