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Research assistants


Jonghwa Park 

Master's and Doctoral Combined Program at the Department of Management Engineering (Information Systems)

at Ulsan National Institute of Science and Technology (UNIST)

Interests  프라이버시, 소상공인 정보기술 수용, 사물인터넷 서비스



Jonghwa park received his Ph.D. at the Department of Management Engineering at Ulsan National Institute of Science and Technology (UNIST) in South Korea. He received his B.S. in Management from UNIST. Now he is associatant professor in Kongju National University. He educated data mining, the 4th Industrial Revolution, and Electronic Commerce. 

Main research area

He is conducting various studies on the acceptance of users related to intelligent information technology. The main research interests include text mining based on social media or news data, acceptance of e-commerce platforms by small business owners, and online education using metaverse.


  1. Park, J., Choi, H., & Jung, Y. (2021). Users' cognitive and affective response to the risk to privacy from a smart speaker. International Journal of Human-Computer Interaction, 37(8), 759-771.

  2. Choi, H., Park, J., Kim, J., & Jung, Y. (2020). Consumer preferences of attributes of mobile payment services in South Korea. Telematics and Informatics, 51, 101397.

  3. Jung, Y., & Park, J. (2018). An Investigation of Relationships among Privacy Concerns, Affective Responses, and Coping Behaviors in Location-Based Services. International Journal of Information Management, 43, 15-24.

  4. Choi, H., Park, J., & Jung, Y. (2018). The Role of Privacy Fatigue in Online Privacy Behavior. Computers in Human Behavior, 81, 42-51.

  5. Park, J., Jung, Y., & Cho, W. (2018). The Role of Sense of Presence and Irritation in the Context of Mobile Social Network Sites. ACM SIGMIS Database: the DATABASE for Advances in Information Systems, 49(1), 53-66.

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