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Research assistants


Soyeon Lee

M.A. student in School of Media and Communication, Korea University

Interests  eWOM, Entertainment, New media



I am interested in the effect of online information on users' decision making and creating social influence. Study of what determines the success of entertainment contents, particularly about how users choose contents based on online information is also my area of interest.


  1. Lee, S.Y., Lee, S.R., & Baek, H.M. Does the dispersion of online review ratings affect review helpfulness? Computers in Human Behavior. 

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