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Senior researchers

정윤혁 교수님.jpg

Yoonhyuk Jung

Associate Professor in School of Media and Communication,

Korea University

Interests     Digital media, Information privacy, Big data

Degree        Ph.D. in Business Administration




He holds a Ph.D. in Business Administration (Information Systems & Decision Science) from Louisiana State University. He previously served in the School of Business Administration at the Ulsan Institute of Science and Technology (UNIST), and currently teaches Media Management, Media Technology, and Data Mining at the School of Media & Communication at Korea University. He served as the editor-in-chief of the journal <Information Society & Media> and the vice-president of the Korean Media Management Association, and is currently the vice-president of the Korean Association for Information Society.

Main research area

His current research interests include social representations of information privacy in the pandemic age, users’ response to AI’s voice attributes, and exploration of the webtoon ecosystem.


  1. Jung, Y., Choi. H., and Shim, H. (2020). Individual Willingness to Share Personal Health Information with Secondary Information Users in South Korea. Health Communication, 35(6), 659-666.

  2. Jung, Y. and Park, J. (2018). An investigation of relationships among privacy concerns, affective responses, and coping behaviors in location-based services. International Journal of Information Management, 43, 15-24.

  3. Choi, H., Park, J., and Jung, Y. (2018). The Role of Privacy Fatigue in Online Privacy Behavior. Computers in Human Behavior, 81, 42-51.

  4. Jung, Y., Pawlowski, S. D., Kim, H-W. (2017). Exploring Associations between Young Adults' Facebook Use and Psychological Well-being: A Goal Hierarchical Approach. International Journal of Information Management, 37(1), 1391–1404.

  5. Ahn, J. and Jung, Y. (2016). The Common Sense of Dependence on Smartphone: A Comparison between Digital Natives and Digital Immigrants. New Media & Society, 18(7), 1236–1256.

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