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Research assistants


ShinYoung Hwang

Ph.D. candidate in School of Media and Communication, Korea University

Interests  New Media, Online-to-Offline(O2O) Service, User Loyalty



ShinYoung is broadly interested in new media services and has conducted research on understanding users’ attitudes toward OTT or O2O services. She is currently extending her research to examine the factors that influence the sustainability of local Internet platforms. She earned her B.A. in Communications and International Studies from Boston College and her M.A. in Journalism and Mass Communication from Korea University.


  1. Kim, S., Hwang, S., & Kim, J. (2021). Factors influencing K-pop artists' success on V live online video platform. Telecommunications Policy, 45(3), 102090.

  2. Kim, J., Choi, M., & Hwang, S. (2019). Circulation of loyalty: Relationships between mobile instant messenger and offline character emoticon store. Telecommunications Policy, 43(10), 101851.

  3. Hwang, S., & Kim, S. (2018). Does mIM experience affect satisfaction with and loyalty toward O2O services?. Computers in Human Behavior, 82, 70-80.

  4. Kim, M. S., Kim, E., Hwang, S., Kim, J., & Kim, S. (2017). Willingness to pay for over-the-top services in China and Korea. Telecommunications Policy, 41(3), 197-207.

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